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Your Pricing is Probably Wrong. Here's How to Fix It.
Just a quick question... How did you land on your current pricing? If you're like 90% of founders, the answer is probably one of these:...
cpobrien2024
Oct 43 min read
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Fundraising? Here's What VCs Actually Look For in Your Model.
So you’ve nailed the pitch deck. The story is compelling, the vision is huge, and you've got the investor nodding along. Then comes the...
cpobrien2024
Oct 43 min read
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Rant: Is Your Financial Model a Strategic Tool, or Just a Spreadsheet?
et's be honest. For most founders, the financial model is that dreaded spreadsheet. The one you dust off for a board meeting or a funding...
cpobrien2024
Oct 43 min read
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The 3-Scenario Rule: Why Every Business Needs Multiple Financial Models
Why Single-Point Forecasts Are Setting Your Business Up for Failure I have watched companies come close to financial ruin because they...
cpobrien2024
Oct 44 min read
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Beyond Basic Gross Profit: Why Smart Companies Report Multiple GP Lines
Transforming Financial Clarity Through Tiered Profit Analysis Most companies stop at a single gross profit line: Revenue minus Cost of...
cpobrien2024
Oct 43 min read
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The Hybrid Challenge: Modeling Subscriptions & One-Time Sales (For SaaS, E-Commerce, and Beyond)
Hi everyone, The modern business landscape is no longer black and white. We've moved beyond pure-play models into a dynamic, hybrid...
cpobrien2024
Oct 43 min read
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How to Speak CFO: Proving Marketing ROI with LTV and CAC
Hi everyone, In many boardrooms, there's a classic tension. The marketing team presents their campaigns, proud of the leads, clicks, and...
cpobrien2024
Oct 43 min read
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Beyond the Hype: The SaaS Metrics That Truly Define Your Success
Hi everyone, In the world of SaaS, it's easy to get lost in a sea of data. We track daily sign-ups, website traffic, feature usage, and a...
cpobrien2024
Aug 234 min read
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The Churn You're Not Seeing: How to Fix Failed Payments and Re-engage Idle Users
Happy Friday Everyone, In our last issue, we discussed the "SaaS Growth Trap" and the importance of focusing on churn as a core business...
cpobrien2024
Aug 224 min read
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The SaaS Growth Trap: Are You Ignoring Your Most Important Metric?
Hi everyone, In the relentless race to scale a SaaS business, it's easy to get tunnel vision. We celebrate new sign-ups, chase more...
cpobrien2024
Aug 223 min read
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ZenithHQ Insights: The SaaS Success Blueprint: Key Metrics for Sustainable Growth
In the dynamic and competitive world of Software-as-a-Service (SaaS), growth is the ultimate goal. However, many businesses fall into the...
cpobrien2024
Aug 213 min read
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Is Your Business Reaching its Full Potential? Two Quick Wins with a Fractional CFO
In the fast-paced world of business, it's easy to get bogged down in the day-to-day. You're focused on serving customers, managing your...
cpobrien2024
Aug 193 min read
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Unlocking Investment: The Power of SEIS/EIS Advance Assurance
Securing early-stage investment is a significant hurdle for many startups. Beyond a compelling idea and a strong team, investors are...
cpobrien2024
Jul 17 min read
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The Secret Weapon Your Startup Needs: Why an Early CFO is Non-Negotiable
A startup's journey is often characterised by lean operations and a focus on product development and market penetration. Founders,...
cpobrien2024
Jun 83 min read
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Navigating the New Landscape: Best Approaches to VC Fundraising for Tech Startups Today
The venture capital fundraising scene for tech startups has undergone a significant transformation. The days of rapid-fire deals and...
cpobrien2024
Jun 12 min read
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The Funding Gap: Why Aren't VCs Investing in Women in Tech?
The tech industry, despite its claims of innovation and progress, continues to grapple with a persistent and troubling issue: the...
cpobrien2024
Jun 13 min read
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The New Reality: How the Venture Capital Fundraising Scene Has Shifted for Tech Startups
The venture capital landscape for tech startups has undergone a dramatic transformation over the past year. What was once a...
cpobrien2024
Jun 13 min read
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Build Your Ultimate Finance Powerhouse: Supercharging Xero with Essential Add-ons
Xero is renowned for its user-friendly interface and robust core accounting capabilities, making it a fantastic choice for small...
cpobrien2024
Jun 13 min read
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Why Xero is the Perfect Accounting Software for Small Businesses and Startups (and How to Make it Even Better with Add-ons!)
Xero - A great accounting package for small to large businesses If you're running a small business or a burgeoning startup, managing your...
cpobrien2024
Jun 13 min read
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